10 Ways To Get More Mortgage Leads From Your Listing
Congratulations, if you’ve published a listing at Mortgage Adviser Directory, you’re already on your way to connecting with more mortgage clients.
Follow these top tips to optimise your listing and maximise your mortgage leads:
1. Complete Every Section of Your Listing
Clients want reassurance that you’re professional and trustworthy. The more you share, the more likely they are to contact you. An incomplete listing can look neglected.
- Fill in your company name, logo, services, and contact details.
- Add your FCA number for credibility.
- Include all mortgage types you advise on.
- Ensure your business description is unique (don't copy and paste from your website), as search engines will penalise duplicate content.
- Mention the areas you cover in your listing text.
- Update your listing regularly.
Pro tip: Advisers with fully completed profiles typically receive up to 40% more enquiries than those with minimal details.
Here’s some examples of great listings:
Cubic Financial Services
- 5.0/ 5 2 Ratings
-
Mortgage Advisers
I recently had the pleasure of working with Cubic Financial Services - Mortgage broker for my m...
268 Bath Rd, Slough SL1 4DX, U...
The Mortgage Mole
- 5.0/ 5 3 Ratings
-
Mortgage Advisers
I recently used Nick at the Mortgage Mole to help me get a mortgage agreement, as a first-time ...
2 Teasel Path, Bridgwater, UK...
FB Mortgages
- 5.0/ 5 1 Rating
-
Mortgage Advisers
Due to personal reasons, I had a blip on my credit check. Megan was a wealth of knowledge when ...
28 Keighley Rd, Skipton BD23 2...
2. Keep your opening hours up-to-date
It’s a much better experience for your potential clients if they can contact you while you’re open and available to handle their enquiries.
Pro tip: By adding opening hours, your listing will show when potential clients use our “Open Now” filter.
3. Add interesting and professional images
People buy from people. A clear headshot or team photo makes a big difference. Potential clients are four times more likely to click on a listing with an image than one without.
Pro tip: We recommend no more than five images (including your logo) to make sure your listing loads quickly. Four images is ideal to ensure it looks great.
4. Add a YouTube video to your listing
Videos are one of the most popular media formats on the web. According to research by cognitive search and insight company Attivio, video attracts 300% more traffic to a website, doubles the amount of time visitors spend there, and increases website page views by 63%.
5. Boost your ranking with real client reviews and ratings
Reviews are social proof. They show potential clients that you’ve successfully helped others in their position. This is why the highest-rated firms and brokers appear first in our directory and will naturally be visited more often.
Ask every satisfied client to leave a review, and when they do, respond promptly, even just to say “thank you”. This shows that you care about your clients and value their feedback.
Pro tip: Add a link to your reviews on your website or in your email signature, or use one of our “Read our reviews” badges below. You can also share your reviews on social media.
6. Add special offers and promo codes to your listing
If you offer a free consultation or have a special offer your potential clients can benefit from, make sure you shout about it by adding it to your listing. This will encourage them to visit your website and choose you to help them with their mortgage.
7. Add your Google Analytics User ID to your listing
If you use Google Analytics, this will give you valuable insights about how your clients found your listing, which you may be able to use to your advantage to attract more.
8. Ask your clients how they found you
You may already ask your clients how they found you. If so, add Mortgage Adviser Directory to the options to accurately track the success of your listing. They may opt to visit your website directly rather than use the lead form on your listing.
9. Share your listing everywhere
Don’t just rely on people stumbling across your listing, promote it:
- on LinkedIn, Facebook, and X
- in your email signature
- on your Google Business Profile
- on your website
Sharing your listing adds credibility to you and your business and is a great way to ask them to rate and review you.
Pro tip: The more places your listing appears, the more traffic and leads it generates.
10. Spread the word about Mortgage Adviser Directory
By adding our badges to your website and email signatures and following our social media pages, it will add credibility to your business, and will also help to improve the awareness and search engine optimisation of ours. The more successful our website is, the more targeted leads you’ll naturally receive from your listing. If you do add one of our badges, you may want to hyperlink the badge directly to your listing.
Update your listing today and start generating more mortgage leads. Improving your listing is simple, but the results can be significant. Most advisers see an uplift in enquiries within weeks of optimising their listing.